Netflix İn Leisure: A Qualitative Research On Users View

Nazlı Deniz ÖZ, Abdil ARI

Abstract


The aim of this study is to examine the recreational value and the views on the application from the eyes of individuals who spend time on Netflix, one of the video-on-demand platforms. With these platforms, where digital channels are customer-focused, the products in international media became visible. Diversity, rapid response to demand, individual-specific systematic development of the algorithm, and accessibility without space and time limits have developed sustainable leisure time tracking behavior in the individual.

In this study, the "case study" method, one of the qualitative research methods, was used as the basis. The study was conducted using one-on-one, in-depth interview techniques in qualitative research. "Semi-structured interview questions" were used as a data collection tool in the study. 20 Netflx users from different ages, trends, and genders participated in the study on a voluntary basis. In the analysis of the data recorded with voice recorders, the Maxqda-2020 qualitative data analysis program was used. As a result of the analysis of the data obtained from one-on-one, in-depth interviews, 15 codes were revealed. It has been determined that the codes obtained from the interviews are grouped under six themes: motivation, comment, attitude, algorithm, type of program, and participation type.

Considering these results, it is predicted that Netflix usage will continue intensively. It has been determined that the motivation elements are directly related to the perception of leisure time boredom and content richness. It has been determined that attitudes are formed by liking or disliking, respect for values, and cultural relations. In addition, it has been stated that they see the application mostly as a method of discharge. In light of these results, the Netflix application is seen and evaluated as a tool for enriching the content, international accessibility, and feedback, as well as a leisure time evaluation tool.

Keywords:  Leisure, Netflix, Recreation, Watching

 




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DOI: https://doi.org/10.53016/jerp.v4i1.122

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